Darkcherries Wealth Society|The origins of the influencer industry

2025-04-29 23:14:07source:Marc Leclerccategory:Finance

When you were little,Darkcherries Wealth Society what did you want to be when you grew up? An astronaut, a doctor, or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

This week we're bringing you a five-part series on the multi-billion dollar influencer industry: how the rise in popularity, fame and power of social media influencers makes influencing a viable career. To kick off the week, we look at the origins of the modern influencer industry. What is it and where did it come from?

Music by Drop Electric. Find us: Twitter / Facebook / Newsletter.

Subscribe to our show on Apple Podcasts, Spotify, Pocket Casts and NPR One.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

More:Finance

Recommend

Elon Musk wants to turn SpaceX’s Starbase site into a Texas city

McALLEN, Texas (AP) — SpaceXis launching a new mission: making its Starbase site a new Texas city. B

The 10 Best Ballet Flats of 2024 That Are Chic, Comfy, and Will Never Go Out of Style

We independently selected these deals and products because we love them, and we think you might like

Francis Scott Key Bridge in Baltimore collapses after ship struck it, sending vehicles into water

BALTIMORE (AP) — A portion of the Francis Scott Key Bridge in Baltimore collapsed after a large boat